Man Behind The Scenes
Written by Hanna Sissala - founder of LullaMe
I have to confess you something.
Even though I have been a lot in the publicity and have been mentioned as the inventor and founder of LullaMe, you should know that I have not been doing this alone.
In Finland there is a saying: Behind every succesful man there is a woman. In this case it is vice versa. I will now present you this mystery man behind the scenes ;)
Who are you?
Markus Vihottula, entrepreneur, investor, optimist and a person who is ready to through a solid rock if needed
When did you join LullaMe?
During summer 2013 when I saw Hanna's open position. I felt like I was the right technical person and co-founder. I wanted to help in creating a commercial product out of the great idea that Hanna had.
Why did you join LullaMe?
You are the Deputy General Manager of LullaMe. How does this position suit you?
You have also invested your own money into the company. What do you think is the most important asset of an investor? Why?
I think growth investor needs to be prepared for both ups and downs. Being an entrepreneur means that situations change very quickly from very challenging to awesome and vice versa.
Investor needs to have a strong stomach.
Often in a small enterprise every investor can participate and promote the company as much as time allows. I have been privileged to see all the terrific road up to this point where we are now. I think being an investor is rewarding. It is also very motivating to work with passionate people who are ready to give their all for the company.
What personal qualities do you bring with you to LullaMe?
What kind of know-how do you have?
I consider technical know-how and productization skills as my most important assets. On the other hand I know a lot about negotiating and writing agreements and fundraising. I can see things from many different perspectives. I always adapt my communications according to the receiving party. This helps in leading and motivating people.
Why should a new investor invest in LullaMe?
Bigger risk gives better return on money. Many rich people have started enterprises from zero or come to the team from the beginning. LullaMe is yet in the early stages of growth so it is possible to come in with rather inexpensive prices. The return on investment in startups is over 20% on average. So when there is a real need behind the product, product is already on the market with good quality level and there is still a huge growth potential left, making an investment is almost a necessity.